If you’re still charging by the hour, you’re selling yourself short.

People don’t pay for your time. They pay for the transformation your time creates.

Genius.

That thing you do effortlessly?
The way you connect dots others don’t see?
The gift that’s hard to explain but easy to feel?

That’s your genius. And it’s not random—it’s assigned.

We say “be authentic” like it’s a vibe.

But for leaders, authenticity isn’t just personal—it’s strategic.

When you show up as who you truly are, your audience knows. Clients lean in. Partners trust you. And doors open not because you're polished, but because you're present.

When you operate outside your Zone of Genius for too long, everything becomes a grind. You second-guess your impact. You lose clarity. You confuse fatigue with failure. But here’s the truth: burnout is often a signal, not a sentence.