Stop Charging for Time. Start Charging for Transformation.

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Transformation > Transactional

If you like this, listen to my podcast episode where I talk about how I shifted my firm from hourly billing to retainer model.

Transformation > Transactional

If you’re still charging by the hour, you’re selling yourself short.

People don’t pay for your time. They pay for the transformation your time creates.

Think about it: A 30-minute conversation that shifts someone’s mindset, unlocks their confidence, or reframes their strategy is worth infinitely more than just 30 minutes.

Your value is not in your calendar. It’s in your clarity.

So package your genius. Price for impact. And position yourself as the solution—not just the service provider.

Love You.

Robert